Economic Development Opportunities Review

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Norfolk County is exploring three connected initiatives to strengthen our local economy. We’ve hired consulting firm urbanMetrics to assess whether these opportunities could benefit our community—and we want your input!

Overview

Norfolk County is considering:

  • Establishing a Municipal Development Corporation (MDC)
  • Industrial Land Development
  • Implementing a Municipal Accommodation Tax (MAT)

Your feedback will help shape recommendations to Council in December 2025.



Initiative 1: Municipal Development Corporation (MDC)

What is it?

A County-owned corporation that could pursue business opportunities more efficiently. An MDC could:

  • Develop unused County lands
  • Manage tourism assets (e.g., marinas)
  • Create public-private partnerships
  • Secure grants and investments
  • Lead projects that generate jobs and growth

How would it work?

The MDC would operate independently from Council but remain transparent. It would be governed by a Board of Directors appointed by Council, including:

  • Local representatives
  • Industry experts
  • Council members

The CEO would report annually to Council. The Economic Development Department could be integrated into the MDC or work alongside it.

What does this mean for residents?

An MDC could strengthen Norfolk’s economy and generate revenue to offset service delivery costs. It could require upfront investment and dedicated resources.


Take Municipal Development Corporation Survey



Initiative 2: Industrial Land Review

What is it?

Norfolk County is reviewing its industrial areas to determine:

  • If there is sufficient and appropriate land for new businesses
  • What infrastructure improvements are needed
  • How to better attract investment

This review may involve collaboration with the proposed MDC and public-private partnerships.

How would it work?

urbanMetrics is analyzing current land availability, infrastructure needs, and market conditions. Potential recommendations may include:

  • Strategic land acquisition
  • Infrastructure upgrades
  • Incentives for business attraction

What does this mean for residents?

Improved industrial land development could bring more businesses and jobs to Norfolk County. This initiative would require investment but could lead to long-term economic benefits.


Take Industrial Land Review Survey



Initiative 3: Municipal Accommodation Tax (MAT)

What is it?

Ontario municipalities can charge a small fee of 4% on hotel stays and short-term rentals. Over 80 municipalities have adopted this tax to support tourism, economic development, and all accommodation providers.

How would it work?

The MAT would apply only to visitors staying at local accommodations (e.g., hotels, motels, Airbnb). The fee is added to guests bill when they stay at a local accommodation. Revenue could support:

  • Tourism marketing
  • Destination development
  • Recreation and cultural facilities

What does this mean for residents?

This is not a tax increase for residents. Only visitors staying at local accommodations would pay the fee. Funds could improve quality of life and support tourism initiatives, potentially managed by an MDC.


Take Municipal Accommodation Tax Survey



Have your say

We want your feedback on these three initiatives. Your input will help inform urbanMetrics’ recommendations to Council.

Public Open House

Wednesday, September 10, 2025
6:00 to 8:00 p.m.
Simcoe Recreation Centre (2nd Floor, Norfolk Room)
182 South Dr, Simcoe

Online surveys

Can’t attend the meeting? Share your feedback online by completing one or all of the surveys below by September 29, 2025.


Norfolk County is exploring three connected initiatives to strengthen our local economy. We’ve hired consulting firm urbanMetrics to assess whether these opportunities could benefit our community—and we want your input!

Overview

Norfolk County is considering:

  • Establishing a Municipal Development Corporation (MDC)
  • Industrial Land Development
  • Implementing a Municipal Accommodation Tax (MAT)

Your feedback will help shape recommendations to Council in December 2025.



Initiative 1: Municipal Development Corporation (MDC)

What is it?

A County-owned corporation that could pursue business opportunities more efficiently. An MDC could:

  • Develop unused County lands
  • Manage tourism assets (e.g., marinas)
  • Create public-private partnerships
  • Secure grants and investments
  • Lead projects that generate jobs and growth

How would it work?

The MDC would operate independently from Council but remain transparent. It would be governed by a Board of Directors appointed by Council, including:

  • Local representatives
  • Industry experts
  • Council members

The CEO would report annually to Council. The Economic Development Department could be integrated into the MDC or work alongside it.

What does this mean for residents?

An MDC could strengthen Norfolk’s economy and generate revenue to offset service delivery costs. It could require upfront investment and dedicated resources.


Take Municipal Development Corporation Survey



Initiative 2: Industrial Land Review

What is it?

Norfolk County is reviewing its industrial areas to determine:

  • If there is sufficient and appropriate land for new businesses
  • What infrastructure improvements are needed
  • How to better attract investment

This review may involve collaboration with the proposed MDC and public-private partnerships.

How would it work?

urbanMetrics is analyzing current land availability, infrastructure needs, and market conditions. Potential recommendations may include:

  • Strategic land acquisition
  • Infrastructure upgrades
  • Incentives for business attraction

What does this mean for residents?

Improved industrial land development could bring more businesses and jobs to Norfolk County. This initiative would require investment but could lead to long-term economic benefits.


Take Industrial Land Review Survey



Initiative 3: Municipal Accommodation Tax (MAT)

What is it?

Ontario municipalities can charge a small fee of 4% on hotel stays and short-term rentals. Over 80 municipalities have adopted this tax to support tourism, economic development, and all accommodation providers.

How would it work?

The MAT would apply only to visitors staying at local accommodations (e.g., hotels, motels, Airbnb). The fee is added to guests bill when they stay at a local accommodation. Revenue could support:

  • Tourism marketing
  • Destination development
  • Recreation and cultural facilities

What does this mean for residents?

This is not a tax increase for residents. Only visitors staying at local accommodations would pay the fee. Funds could improve quality of life and support tourism initiatives, potentially managed by an MDC.


Take Municipal Accommodation Tax Survey



Have your say

We want your feedback on these three initiatives. Your input will help inform urbanMetrics’ recommendations to Council.

Public Open House

Wednesday, September 10, 2025
6:00 to 8:00 p.m.
Simcoe Recreation Centre (2nd Floor, Norfolk Room)
182 South Dr, Simcoe

Online surveys

Can’t attend the meeting? Share your feedback online by completing one or all of the surveys below by September 29, 2025.

  • Norfolk County is evaluating the feasibility and implementation potential of creating a Municipal Development Corporation (MDC) to benefit the County.

    What is it?

    Norfolk County could establish a County-owned corporation to pursue business opportunities more efficiently and effectively. An MDC could help us develop surplus County lands, manage tourism assets like marinas, create public-private partnerships, secure grants and investments, and lead projects that generate jobs and economic growth.

    How would it work?

    The MDC would operate independently from County Council while following our Strategic Plan and maintaining full transparency. It would be governed by a Board of Directors appointed by Council, including local representatives, industry experts, and Council members. The CEO would report annually to Council, and the County’s Economic Development Department could either be integrated into the MDC or work collaboratively with it.

    What does this mean for residents?

    An MDC could strengthen Norfolk’s economy and create new partnerships that generate revenue for the County, potentially offsetting service delivery costs. However, it could require upfront County investment and dedicated resources.

    This short (5-minute) survey is intended to collect important insights that will inform the feasibility and implementation potential of creating a unique Municipal Development Corporation for Norfolk County. Please take a few minutes to share your perspectives on this potential economic development tool.

    Take Survey
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  • Norfolk County is exploring whether we should take a more active role in preparing industrial land for businesses, potentially working with the proposed Municipal Development Corporation (MDC) and through public-private partnerships.

    How would it work?

    We’re conducting a comprehensive review of our industrial areas to understand:

    • Whether we have sufficient and appropriate land available for new investments and expansions
    • What infrastructure improvements (roads, water, electricity) are needed
    • How we can better attract companies to invest in our community

    What does this mean for residents? 

    Better industrial land development could bring more businesses and jobs to Norfolk County. This initiative would require County investment but could lead to increased employment opportunities and economic growth in our community.

    This short (5-minute) survey is intended to collect important insights that will inform the opportunities surrounding Norfolk County’s industrial land potential. Please take a few minutes to share your perspectives on this potential economic development tool.

    Take Survey
    Share Industrial Land Review Survey on Facebook Share Industrial Land Review Survey on Twitter Share Industrial Land Review Survey on Linkedin Email Industrial Land Review Survey link
  • Norfolk County is evaluating the feasibility and implementation potential of a Municipal Accommodation Tax (MAT) to strengthen tourism promotion and tourism development.

    What is it?

    Since 2017, Ontario municipalities have had the option to implement a Municipal Accommodation tax on hotel stays and short-term rentals. This creates sustainable funding for tourism promotion and development. Over 80 municipalities across the province have adopted this approach to support local economic development and tourism initiatives.

    How would it work?

    The MAT is a user fee charged to visitors staying at local accommodations (hotels, motels, B&Bs, Airbnb, etc.). A small fee of 4% is added to the guests’ bill when they stay at local accommodation providers.

    What does this mean for residents?

    This is not a tax increase for Norfolk County residents. Only visitors using local accommodations would pay this fee. The revenue would fund tourism marketing and destination development, potentially through a dedicated tourism organization that could be managed by the proposed Municipal Development Corporation (MDC). Funds could also support quality-of-life improvements like recreation facilities that benefit visitors and residents.

    This short (5-minute) survey is intended to collect important insights that will inform the feasibility and implementation potential of adopting a MAT in Norfolk County. Please take a few minutes to share your perspectives on this potential tourism development tool.

    Take Survey
    Share Municipal Accommodation Tax Survey on Facebook Share Municipal Accommodation Tax Survey on Twitter Share Municipal Accommodation Tax Survey on Linkedin Email Municipal Accommodation Tax Survey link
Page last updated: 16 Sep 2025, 08:50 AM