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Municipal Accommodation Tax Survey

Norfolk County is evaluating the feasibility and implementation potential of a Municipal Accommodation Tax (MAT) to strengthen tourism promotion and tourism development.

What is it?

Since 2017, Ontario municipalities have had the option to implement a Municipal Accommodation tax on hotel stays and short-term rentals. This creates sustainable funding for tourism promotion and development. Over 80 municipalities across the province have adopted this approach to support local economic development and tourism initiatives.

How would it work?

The MAT is a user fee charged to visitors staying at local accommodations (hotels, motels, B&Bs, Airbnb, etc.). A small fee of 4% is added to the guests’ bill when they stay at local accommodation providers.

What does this mean for residents?

This is not a tax increase for Norfolk County residents. Only visitors using local accommodations would pay this fee. The revenue would fund tourism marketing and destination development, potentially through a dedicated tourism organization that could be managed by the proposed Municipal Development Corporation (MDC). Funds could also support quality-of-life improvements like recreation facilities that benefit visitors and residents.

This short (5-minute) survey is intended to collect important insights that will inform the feasibility and implementation potential of adopting a MAT in Norfolk County. Please take a few minutes to share your perspectives on this potential tourism development tool.

1.  

How important is tourism to Norfolk County's economic future?

* required
2.  

How would you rate the way Norfolk County currently markets itself as a tourism destination?

* required
3.  

Are you familiar with the concept of a Municipal Accommodation Tax (MAT)?

* required
4.  

Do you think introducing a Municipal Accommodation Tax would negatively impact Norfolk County's image as a destination or place to do business?

* required
5.  

 If a Municipal Accommodation Tax is introduced, what should the revenue be used for? Please choose your top three priorities.

* required
6.  

What is your primary relationship to Norfolk County? Select one.

* required
7.  

If you are an accommodation provider (hotel, motel, bed & breakfast) or a short term rental provider (AirBnB, Vrbo, etc.), what types of resources would assist you in effectively implementing the collection of a Municipal Accommodation Tax (MAT)? Choose all that apply.

* required